Forrester Research has released a new report titled “WOM Marketing ROI: Dunkin’ Donuts Case Study”.


Forrester Research has released a new report titled “WOM Marketing ROI: Dunkin’ Donuts Case Study”.

Forrester Research Report Summary

“Dunkin’ Donuts engaged BzzAgent to spread the word about its new Latte Lite, resulting in measurable sales increases in the 12-week campaign period.” Read Complete Summary…

Forrester Research Case Study Price: US $279.00

‘Forrester Research’ Link

Forrester Research Report: WOM Marketing ROI

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

 

 

 

 

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