‘Radio Trends: On Air and Online’ – eMarketer Report
eMarketer has released a new research report entitled “Radio Trends: On Air and Online”. “By 2008, US online ad spending will surpass radio advertising spending”, according to eMarketer.
eMarketer has released a new research report entitled “Radio Trends: On Air and Online”.
eMarketer has provided the following data:
– By 2008, US online ad spending will surpass radio advertising spending
– In 2007, US online ad spending will reach $21.7 billion
– In 2007, US radio ad spending will reach $20.4 billion
– In 2011, US online ad spending will reach $44 billion
– In 2011, US radio ad spending will reach $22.6 billion.
eMarketer Report – Key Questions
Key questions the “Radio Trends: On Air and Online” report answers include:
– ‘How can the radio industry take advantage of new digital, interactive and on-demand technologies?
– What are the growth prospects for Internet, satellite and high-definition radio?
– Can Internet radio sustain itself with the imposition of the new royalty charges?’
Report Price: $695.00
‘eMarketer’ Link
eMarketer Report: Radio Trends: On Air and Online
About eMarketer
eMarketer is “The First Place to Look” for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 2,800 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. [source]
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