CNN.com and Google have signed a multi-year advertising agreement. According to the agreement, Google AdSense advertising program will deliver site targeted advertising to CNN.com.


CNN.com and Google have signed a multi-year advertising agreement. According to the agreement, Google AdSense advertising program will deliver site targeted advertising to CNN.com.

Google will become the exclusive provider of auction-based text advertisements on CNN.com, according to Google.

Marc Leibowitz, Google’s director of strategic partnerships, said: “By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com”. [source ]

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About Google

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. [source]

 

 

 

 

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