Yahoo! is going to acquire BlueLithium, an online ad network. BlueLithium offers direct response products and capabilities for advertisers and publishers, according to Yahoo!.


Yahoo! is going to acquire BlueLithium, an online ad network.

BlueLithium offers direct response products and capabilities for advertisers and publishers, according to Yahoo!.

Jerry Yang, chief executive officer, Yahoo! Inc., said: “This acquisition will extend our ability to deliver powerful data analytics, advanced targeting and innovative media buying strategies to our customers, who are increasingly looking for these insights.” [source]

The BlueLithium acquisition will enable the Yahoo! publishers access the advertising budgets through Yahoo!’s sales force and through the Right Media Exchange, according to Yahoo!.

‘Yahoo!’ Link

Yahoo! Press Release

About Yahoo!

Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities and world’s knowledge. Yahoo! is headquartered in Sunnyvale, California. [source]

About BlueLithium

With offices in San Jose (HO), London, Paris, New York, Los Angeles, Boston, San Francisco, Chicago, Boston, Atlanta and Belarus, BlueLithium is the leading data-driven performance marketing company, using data from 145 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. [source]

Sharing is caring