46% of American blog readers visit the same blogs regularly. 8 out of 10 Americans know what a blog is, according to a Synovate/Marketing Daily survey.


46% of American blog readers visit the same blogs regularly. 8 out of 10 Americans know what a blog is, according to a Synovate/Marketing Daily survey.

The survey involved 1,000 adults in the US using Synovate eNation from July 30 to August 1.

Key findings of Synovate/Marketing Daily survey include:

– 54% search new blogs

– 90% of those aged 25 to 34 know what a blog is

– 78% of those aged 18 to 24 who are aware of blogs say they have visited a blog

– 28% visit blogs monthly, 15% visit daily and 5% read blogs several times a day.

‘Synovate’ Link

Synovate Press Release

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries. [source]

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