Paul Kleinmeulman’s latest article is titled “7 Essential ‘Gotta Knows’ Of Traffic”. [Article Reprint]


Paul Kleinmeulman’s latest article is reprinted here.

7 Essential ‘Gotta Knows’ Of Traffic

I ran a little survey at my private membership – Espired Membership – to find out exactly where my members are currently at with their business. I was originally aiming this membership at those just starting their online business. But…

From the responses I got I was shocked to discover that the majority already had their niche picked, they already had a website, they already had a product, they already had an affiliate program. They were just missing one major element.

They just couldn’t get enough traffic (the close second was that they didn’t have a list to market to).

Traffic, Traffic, Traffic… it is the biggest problem facing every internet marketer.

So for the next two weeks I want to focus exclusively on traffic and how to get more of it.

But before we get started I just want to share with you the 7 Essential ‘Gotta Knows’ Of Traffic.

1. Not All Traffic Is Created Equal…

2. Acquire From All Available Sources…

3. Focus On The Best Sources Of Traffic For Your Niche First…

4. Traffic Should Be Scalable, Viral and Virtually Hands Free…

5. All Traffic Should Be Used Effectively

6. All Traffic Should Be Tracked Diligently

7. All Traffic Should Be Regularly Reviewed And Improved On.

Let me break down each ‘Gotta Know’ as quickly as possible.

1. Not All Traffic Is Created Equal. All traffic is different and it in quality, quantity, price, time and labour. And that is just the start. Just because you are paying for traffic doesn’t mean it’s quality is better than free and just because you are getting traffic free doesn’t mean that you aren’t losing money by getting it.

2. Acquire From All Available Sources… I see this a lot, a marketer totally reliant on lets say Google Adwords for driving traffic to their site. What happens IF it shut down? So would your entire business. Get as much traffic as you can from as many different sources but keep in mind…

3. Focus On The Best Sources Of Traffic For Your Niche First… All niches are different some niches are actively searching for your product. Others will only ever find your product if somebody recommends it or they stumble upon it. But once you believe that you have found the best source of traffic for that niche…. focus upon it and build it up until you are getting a solid amount of traffic from that source AND THEN move onto another source of traffic.

4. Traffic Should Be Scalable, Viral and Virtually Hands Free. One of the biggest problems with free traffic is that it normally costs you time and labour (time that you could have been spending on something more profitable). Your traffic should be growing without YOU as much as possible.

5. All Traffic Should Be Used Effectively. If you are just sending traffic directly to a sales page then you are not really using that traffic effectively. The most effective use of traffic is to build that relationship first… by the use of a ‘shy yes’.

6. All Traffic Should Be Tracked Diligently. If you aren’t tracking where your traffic is coming from and what are the conversion rates then you are not ‘keeping score’ and if you are not keeping score then how will you know whether you win or not? Always keep score.

7. All Traffic Should Be Regularly Reviewed And Improved On. When you are keeping score you can find out who your traffic winners are and then improve on them to make them even better.

Obviously this article wasn’t supposed to teach you everything about traffic… but I do hope that at least one of the above points has given you an ‘AHA’ moment. I hope that it has given you a missing piece of the puzzle to help you understand why you may not be winning the war against increasing your web site traffic.

Stay tuned for more info… in the next article.

Sincerely,

Paul Kleinmeulman

Australia

P.S. Espired Members will be getting specific reports on how to increase traffic to your website. Check it out at… http://www.Espired.com

Espired Membership

Related Internet Marketing News Watch Post

Paul Kleinmeulman Launches ‘Espired Membership’

Paul Kleinmeulman Launching Membership Site

*IMNewswatch would like to thank Paul Kleinmeulman for granting permission to reprint the latest article.

Sharing is caring