MarketingSherpa has released a new case study entitled “HTML vs Text Email: Which Works Better in a Short Conversion Cycle?”.


MarketingSherpa has released a new case study entitled “HTML vs Text Email: Which Works Better in a Short Conversion Cycle?”.

MarketingSherpa Case Study Summary

MarketingSherpa team says, “See how they used text email first (to attract BlackBerry and mobile users) and then HTML to get a 262.3% lift over the rest of the season. Plus, how they landed a corporate sponsor in less than 48 hours.” Read Complete Case Study…

‘MarketingSherpa’ Link

MarketingSherpa Case Study: HTML vs Text Email: Which Works Better in a Short Conversion Cycle?

About MarketingSherpa

MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our 237,000 weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa. [source]

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