Forrester Research has released a new report titled “Best Practices: B2B Marketing Measurement”.


Forrester Research has released a new report titled “Best Practices: B2B Marketing Measurement”.

Forrester Research Report Summary

“Business-to-business (B2B) marketers who measure marketing impact across the customer life cycle best capture marketing’s whole strategic value to the business.” Read Complete Summary…

Forrester Research Report Price: US $379

‘Forrester Research’ Link

Forrester Research Report: Best Practices: B2B Marketing Measurement

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

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