comScore has launched ‘comScore Marketer’, new interactive search intelligence service. ‘comScore Marketer’ will enable search marketers to identify high performing search terms at a site and category level, according to comScore.


comScore has launched ‘comScore Marketer’, new interactive search intelligence service.

‘comScore Marketer’ – Key Features

Key features of ‘comScore Marketer’ include:

– comScore Marketer will enable marketers to create more efficient and cost-effective campaigns using paid and organic search terms

– Marketers will be able to analyze searchers and the use of search terms by demographic segment

– Marketers will be able to find out who is competing on search terms to identify prime affiliate marketing partners

– Marketers will be able to maximize the ROI of search and online marketing investments.

‘comScore’ Link

comScore Press Release

About comScore Networks

comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. comScore panellists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes. [source]

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