Russell Wright Released ‘Theme Zoom’ ‘Pyramid of Promotion’ Chart

Russell Wright of ‘Theme Zoom’ has released the ‘Pyramid of Promotion’ chart. Russell says, “I created this to give you an idea as to the difference between long term strategic marketing and short term direct response”. [Theme Zoom]

Russell Wright of ‘Theme Zoom’ has released the ‘Pyramid of Promotion’ chart.

Russell says, “Several of you have asked for the “pyramid of promotion” chart.

I created this to give you an idea as to the difference between long term strategic marketing and short term direct response.

The base of the pyramid depicts long term business-marketing strategies that (usually) require large amounts of capital up front. Generally speaking, these forms of marketing are not tracked very well, and the LTV (lifetime value of the customer) is not understood.

We will be addressing LTV in future courses and lessons.

The top of the pyramid generally depicts more instantaneous methods of promotion that may be a part of long term strategies.

Generally speaking these short term tactics can convert large amounts of cash more quickly than long term branding strategies”.

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ThemeZoom ThemeZoom is a powerful leading-edge product harnessing the strength of some of the newest most profound developments in Search Technology, E-commerce and Online Communication. It is a first of its kind. ThemeZoom integrates Market Intelligence, Keyword Research, Pay-Per-Click Research, Content Decision Making Processes, SEO (search engine optimization), and Website Architecture tools into a single control panel interface.

ThemeZoom comes with a library of professional training resources that help users understand and implement the broad, powerful features of the tool. Users are educated and guided through the intricacies of Search Engine Marketing and how to best utilize the wealth of data provided by ThemeZoom.

ThemeZoom is revolutionary and unique because it generates massive targeted keyword lists based on Search Engine Proven Synonyms (SEPS), which are not derived from the Thesaurus but through Latent Semantic Indexing (LSI), an newly emerging technology that allows for an unprecedented depth of market research.

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