The latest MarketingSherpa blog post is titled “Delta.com Tests Dumping Instructions & Welcomes From Web Pages”.


The latest MarketingSherpa blog post is titled “Delta.com Tests Dumping Instructions & Welcomes From Web Pages”.

Anne Holland, Content Director, MarketingSherpa, says: “Abby Stephenson, who manages Delta.com’s Web usability team, gave a great speech at an optimization conference I attended in San Francisco last week. Their tests over the past year have resulted in nearly an additional $20 million in estimated online-driven revenue.” Delta.com Tests Dumping Instructions & Welcomes From Web Pages…

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MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our 237,000 weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa. [source]

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