Forrester Research has released a new report titled “Technology Adoption Affects Social Computing Adoption And Brand Affinity”.


Forrester Research has released a new report titled “Technology Adoption Affects Social Computing Adoption And Brand Affinity”.

Forrester Research Report Summary

“To better understand the effect of technology adoption on marketing, Forrester segmented online consumers into three groups: Early Adopters, Mainstream Consumers, and Sidelined Citizens.” Read Complete Summary…

Forrester Research Report Price: US $279

‘Forrester Research’ Link

Forrester Research Report: Technology Adoption Affects Social Computing Adoption And Brand Affinity

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

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