‘DrNunley’s Marketing Tips’ ezine article titled “Market With Gifts at Holiday Time” is reprinted here. [eZine Article]


‘DrNunley’s Marketing Tips’ ezine article is reprinted here.

Market With Gifts at Holiday Time

Customized specialty gifts during the holidays is a classic and
effective way to market. Businesses give away calendars with
their name, products, and pictures on them. Many of us receive
logo branded mugs filled with candy. And, of course, there are
the frequent pens, pencils, and refrigerator magnets.

Good specialty gifts should be something you can easily afford,
yet are valued by the customer. It helps if the gift relates to
your business, reminding the customer of your name and their need
for you every time they use the gift.

For example, if I gave you a coffee mug, that would be nice. But
it would make a LOT more sense for a coffee supplier to give you
the mug. Every time you drink coffee out of the mug, you’ll think
of the supplier’s ability to provide you with more product.

I would do far better to give away pocket sized copies of the
“Dictionary of Marketing Terms” with a handwritten message inside
the cover. When a customer has a marketing question, they’ll
reach for the book and think of me, the marketing guy.

Look for common specialty gifts and off-the-beaten-path gifts
that could be used to remind customers they need to buy from you.
Give the gift that keeps on reminding.

See Kevin Nunley’s 10,000 free marketing ideas at http://DrNunley.com/

About the Author

Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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