MarketingSherpa has released a case study titled “How to Redesign News Site for Old and New Readers”.


MarketingSherpa has released a case study titled “How to Redesign News Site for Old and New Readers”.

MarketingSherpa Case Study Summary

MarketingSherpa team says, “One newspaper had a long list of demands for putting new life into its Web site, but also a concern that a redesign might actually decrease page views.

See their before-and-after efforts, including how they simplified navigation and added video and new advertising options to become more competitive.” Read Complete Case Study…

‘MarketingSherpa’ Link

MarketingSherpa Case Study: How to Redesign News Site for Old and New Readers

About MarketingSherpa

MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our 237,000 weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa. [source]

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