Charlie Page’s latest ‘Real World Tactics eZine’ article titled “Five Ways To Spot A Great Product” is reprinted here. [Article Reprint]


Charlie Page’s latest ‘Real World Tactics eZine’ article is reprinted here.

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Five Ways To Spot A Great Product

One of the challenges to working online is the huge number of choices we have. While more is sometimes better, when it comes to chosing which tools to use to run or establish your online business, things can get confusing … fast.

Take autoresponders for example. There must be hundreds of companies selling autoresponder services, hundreds more selling autoresponder scripts, and even more “back
office” situations where an autoresponder is built in.

Talk about “overkill”!

With so many products out there, and more being introduced every day, how can we spot a GREAT product, and avoid wasting money online?

Here are the five things I look for when buying products. I hope this list helps you too.

IS IT GUARANTEED?

This is an absolute essential in my book. If someone offers a 30 day guarantee, I usually won’t buy. The reason for this is two-fold.

1. If they won’t stand behind what they sell for more than 30 days, it really does indicate that they are not in business for the long haul.

2. It sometimes takes me 30 days just to TRY what I’ve bought. Like you, I’m busy. And the worst thing is to be busy, delay trying something, find out it won’t work for you, and then get stuck because you had to wait.

Look for a rock-solid guarantee when shopping online.

DOES IT MEET A REAL NEED?

When I say “need” I don’t mean a basic need like food, but rather, will it help me accomplish my goals?

Sometimes there are products that help us accomplish our goals by providing much needed information, information that it would take time and money to get otherwise.

Sometimes a great product is one that saves time. One of my absolute favorite tools is ShortKeys. If you find yourself typing the same thing over and over, you’ll love ShortKeys. Best of all, you can get it free at this link.

http://www.shortkeys.com/lite.htm

IS IT FROM A RELIABLE SOURCE?

Considering the source of a product has become a MAJOR factor in buying things online … especially when buying information.

One example: There is a LARGE group of people pushing “how to make money” products who have never made a dime online. I know, because I talk to these people every day.

Here are two quick ways to know if a source is reliable.

1. Look at their sites. If they have one hyped-up site that promises the moon, look out. Even worse, if they don’t have their own domain, run … don’t walk.

2. If you are concerned, or don’t know the person, try to contact them. How they handle your contact will speak volumes about who they are trying to serve, you or themselves.

If a site owner answers every question with “buy my product” (or worse – doesn’t answer) hide your Visa and count your blessings that you found out BEFORE you paid.

DOES IT WORK AS PROMISED?

This is, of course, for after you have bought, but it’s still a valid point. If you bought something that does not perform as promised, don’t just give up or get a refund.

There are many products that will work like wings once we know what they are supposed to do. If you don’t understand how to use what you bought, or have questions, be sure to ask.

If you find it does not work as promised, return it and find something else that will meet your needs.

IS IT COST EFFECTIVE?

The trend among marketers today is to create ever more expensive products. Two years ago products often cost $47 or $67. Today it’s not unusual to see $497, $697, or even $1000 priced products.

If these products deliver BIG value, then the price is fine.

But for MANY people, $500 is an impossible amount to spend.

Before you spend your hard earned money, take a look to see if you really can afford it, and if the product is reasonably priced.

NOTE: Buying something today because it’s on sale today, even if you don’t need it until tomorrow, is a wise move. You really can find bargains online if you look.

Use these five guidelines when you shop online and you’ll not only find GREAT products, but you’ll pay less too.

And that’s a beautiful combination!

About the Author

Charlie Page helps people succeed in their Internet businesses. Visit Charlie at http://www.RealWorldTactics.com

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*IMNewswatch would like to thank Charlie Page for granting permission to reprint this latest article.

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