The latest MarketingSherpa blog post is titled “Attention, Marketers – Hire Your Own IT Staffer for 2008”.


The latest MarketingSherpa blog post is titled “Attention, Marketers – Hire Your Own IT Staffer for 2008”.

Anne Holland, Content Director, MarketingSherpa, says: “A single theme emerged from last week’s MarketingSherpa B-to-B Summit in Boston — marketing rather desperately needs their own dedicated IT personnel.” Attention, Marketers – Hire Your Own IT Staffer for 2008

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MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our 237,000 weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa. [source]

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