eMarketer has released a new research report titled “Newspapers and Magazines Online: Content Is Still King”. In 2007, magazine and newspaper publishers spent $536.8 million to market their brands online, according to eMarketer.


eMarketer has released a new research report titled “Newspapers and Magazines Online: Content Is Still King”.

eMarketer has provided the following data:

– In 2007, magazine and newspaper publishers spent $536.8 million to market their brands online

– By 2011, magazine and newspaper’s online ad budgets will grow to $1.03 billion.

Key questions the ‘Newspapers and Magazines Online’ report answers include:

– How do print publishers market themselves online?

– What business models will dominate?

– Who are the audiences online?

eMarketer report price: $695

‘eMarketer’ Link

Newspapers and Magazines Online – eMarketer Report

About eMarketer

eMarketer is “The First Place to Look” for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 2,800 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. [source]

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