Iszuddin Ismail’s latest article is titled “How 50.2% Opt-In Increase Resulted In $1500 Extra Cash Per Month”. [Article]


Iszuddin Ismail’s latest article is reprinted here.

How 50.2% Opt-In Increase Resulted In $1500 Extra Cash Per Month

Let me tell you about my friend, David. David promotes online courses about dating. And he does that with squeeze pages. Just for the record, David is doing really well with his marketing. But I just made him an extra $1500 per month with a simple squeeze page makeover. Now here’s the story.

Imagine you have a squeeze page that is pulling in 10 new subscribers everyday from all of your traffic sources. And from that 10 subscribers 2 people will buy your product. If that product makes you $50 per sale, you will be making about 60 sales per month, or $3000.

Now, how can you add more to that amount? A common answer – increase traffic. Increasing traffic would normally means increasing marketing efforts, and even spending more money. But what if you can increase the number of people that opt-in to your squeeze page, without having to increase the amount of traffic to your site? Well, that is actually that I did for David.

I did a little makeover on his squeeze page and now the squeeze page is getting 50.2% more opt-ins everyday. Let’s do the math. Instead of 10 new subscribers, David has 15 new subscribers. And instead of 2 sales, David has 3 sales per day. 3 sales multiply by 30 days is 90. And multiply 90 sales by $50, that’s $4500.

Did David just increased his business by 50%? Actually more. Let me enlighten you. David spends about $1000 on traffic every month. Instead of making $2000 net profit ($3000 sales – $1000 cost), David is now making $3500 ($4500 sales – $1000 cost). That is a 75% increase in profit. So a little improvement leads to a bigger one. Let me tell you how I did it.

– Step 1: My Simple 2-Step Headline* The first thing that I looked at was the headline. David has a long headline, like most salesletter and squeeze pages you see online now days. Here’s what I think about long headlines. With websites where people have very short focus span, you need something to lead visitors into the long headline before you make them read it.

So I moved the long headline as a sub-headline. And then I created a new, very big, short headline. I call this the 2-Step Headline method. Here’s what the new headline reads… First headline: “How To Get Girls!” Sub-headline: “World Renowned Pickup Guru Reveals A Proven Fail-Proof ‘System’ On How To Smoothly Approach Any Women Anywhere, Connect With Them Within Minutes & Walk Away With As Many Dates As You Want… Without Ever Getting Any Rejections!” This is the simplest thing that you can do, and it only takes two minutes to implement.

Think about something very common, that identifies with your readers. And then make that as the first headline, and make it really, really huge. If you are selling a guitar course, you can make it. “Learn To Play Guitar!” If you are offering a dog training course, you can write, “Make Your Dog Obey!” And then you can lead them into the sub-headline where you play more with emotions, results and benefits. You can try this and see how it improves your opt-in rates.

– Step 2: Designing The Opt-In Box* The part where you have your form with the name, email address and the button, I call that the opt-in box. David’s opt-in box was way at the bottom of the page. And it was just a plain HTML box. I redesigned the opt-in box to give more appealing look. And I repositioned the box so that it appears above the fold (the first view without having to scroll down the browser). It may seemed a little complicated where I applied some CSS design tricks to make the text fields appear 3D with shadows and colors, and not the normal boring text field that you see everywhere. That will attract the attention of website visitors. And showing that there’s a form immediately makes visitors understand that they have to put in their name and email address.

– Step 3: Show What It Is You Are Offering* Most squeeze pages offers this and that, but website visitors don’t really know what it actually is. This is where I actually make them realize immediately what it is that I am offering. It is with pictures. It is not enough to just state the benefits of subscribing. Most of the times I see that people list out a tons of benefits in bullets, but people still don’t get what you are offering.

Humans are visual creator. My solution to this problem is by pictures. And by that, I mean have real pictures. If you are offering a free audio interview, put up a picture of a CD or cassette tape. If you are offering an e-book, put up a picture of a book. If you are offering a video training, put up a picture of the screenshot, or a DVD. When you have something like, it goes straight into your visitors head what it is that you are offering. The idea here is not to make your visitors think – even for a second. If they start thinking, “What should I do here?”, you are going to lose them.

– Step 4: Good Design = Credibility = Opt-Ins* New websites like Facebook, MySpace, Digg, Technorati and rest are becoming popular. All these websites have good, simple, minimalist design. I call these Web2.0 style design, as they are Web2.0 companies. And website visitors are starting to have an eye for good designs like these. And good design means credibility. And credibility means trust. And when they trust you, they are more likely to opt-in.

One thing that David’s squeeze page was lacking was a good, credible website design. It was alright, but it was also cheesy-looking. In my book, when I say “cheesy”, I mean that the design are trying too hard to look good. So I redesigned David’s squeeze page with some huge fonts and a little of gradient color. And now, it doesn’t look that cheesy anymore.

There you go, four simple steps I used to improved David’s squeeze page. The result? You already know that. Now it’s your turn.

Iszuddin Ismail (Kidino) offers free squeeze page templates via his website, www.OptinDesign.com. Unlike the many squeeze page templates you see floating around the Internet, these squeeze page templates are proven to give better opt-in rates. On top of that, templates are also professionally-designed to make you look good. Get your free squeeze page templates at OptinDesign.com

*This article was submitted by Iszuddin Ismail.

Sharing is caring