Ed Duvall’s latest article is titled “Writing Mind Grabbing Ad Copy”. [Article]


Ed Duvall’s latest article is reprinted here.

Writing Mind Grabbing Ad Copy

Getting your message across in a small classified ad requires several specific points or requirments to be met if you want to get people to respond to it.

(1) Make it LASER TARGETED. Be specific. Painting a broad brush stroke type of ad will not get you the response you’re after. What you want to do is get the folks who are very interested in what you have to offer, to click through to the splash, info or sales page.

(2) MIND CATCHING Headline. The single most important sentence for your ad. If you can’t capture your readers attention on the first line they’ll never read the rest of your ad. How can you do this? Create curiosity that compels the viewer to read on.

(3) Tell the person about the BENEFITS. What’s in it for him/her. Is it going to solve their problem. Write as if you’re talking to only one person because in fact you’re only trying to get the attention of one person at a time no matter what form of mass communication you’re using.

If you want to get the most from your ad you should always try to make the reader feel that they can easily use your product after they get it. If you say it can be difficult or hard you’ll lose a lot of people.

People want to avoid pain or loss and/or feel like they have gained what they want or have gotten closer to achieving something by using your product.

Remember one thing – your ad is designed to do only one thing – convince the reader to take action and click on the link you’ve provided so they can learn more.

If you use the formula above you’ll surely get more potential click throughs and sales.

Copyright 2007 Ed Duvall

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*This article was submitted by Ed Duvall.

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