Ken McCarthy of ‘System Seminar TV’ has released a video titled “Ken Giddens: Selling by story telling”. [System Seminar TV]


Ken McCarthy’s System Seminar TV Video:

Ken Giddens: Selling by story telling

Ken says, “Stories sell.

It’s one of the pieces of advice you’ll hear from almost every copywriter:

“Tell a story and you’ll sell more.”

But what exactly does that mean?

Here’s a short video clip (just six minutes) of Ken Giddens explaining and demonstrating the process brilliantly.

I don’t think anyone ever explained it better:

http://www.systemseminartv.com/page/133.html

Enjoy!”

[email with the subject: How to use stories to sell]

System Seminar TV


     Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

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