‘The Power Of Titles’ by Dan Kennedy

Dan Kennedy’s latest blog post is titled “The Power Of Titles”. [Blog]

Dan Kennedy’s latest blog post:

The Power Of Titles

Dan Kennedy says, “In your previous Success Marketing Strategy I went onto the lighter side of things. Now I want to talk about The Importance Of Titles.

In high school, I was in a play ‘The Importance Of Being Earnest’. I thought it was about character. Turns out it was the guy’s name. Anyway, mail-order veteran Melvin Powers once told me the most important thing about a book is – the title”.

The Power Of Titles

Dan Kennedy’s Blog