Clayton Makepeace has released the latest issue of ‘The Total Package’ eZine. The featured article is titled “How to humanize the problems your prospect faces”. [eZine]


Clayton Makepeace has released the latest issue of ‘The Total Package’ eZine.

‘The Total Package’ eZine Contents

– The question you need to ask yourself when listing a product’s feature – to transform it into a red-hot, irresistible benefit …

– How changing the official name of the ingredient or product to a benefit-oriented name supercharges the pulling power of your copy …

– How to humanize the problems your prospect faces – and drive home the benefits of the product.

‘The Total Package’ eZine

‘The Total Package eZine’ – Past Issues

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