Marlon Sanders has released the latest issue of ‘Marketing Minute’. The featured article is titled “A Simple Model For Escaping Your Day Job“. [Article]


Marlon Sanders has released the latest issue of ‘Marketing Minute’.

Marlon Sanders’ latest article:

A Simple Model For Escaping Your Day Job

(An Easy Place To Start When You’re Not Sure What To Do Or You
Don’t Even Have A List)

I’m at a seminar in Dallas this weekend.

One of the attendees here had a problem — He was trying to sell Amazon products as an affiliate using pay-per-click as his traffic source.

The problem? The cost of his clicks equalled the revenue he got from sales. In other words, at the end of the day, he didn’t bank anything.

It’s funny how all the great things in marketing and life are simple. There’s a simple solution to his problem.

I want to share it with you because the solution is one of the fundamentals of making money online:

Step one: Get subscribers

Step two: Send emails

Step three: Make sales

Let’s look at each step. First, get subscribers to your email list. This is what we call getting “opt ins,’ where someone opts into your email list. Usually, in exchange for this opt in, you send out a weekly ezine or content-rich email or blog post.

It’s up to you whether you send your content in an email, post it on a web page or post it on your blog. For me, I send out the email you’re reading now weekly. And usually post the content on my blog.

In the ideal world, before you post your article on your blog or web site, you optimize it for the search engines by making sure your keyword appears in the title and in the article.

How do you get people to opt in to your list? Go to: http://www.designdashboard.com/top10

That’s an example of one of my opt ins.

On a lot of my sites, I just ask for the opt in on the sidebar of the sales letter.

You can drive traffic or visitors to that page by running ppc (pay-per-click) ads, writing and submitting articles or by getting affiliates to promote the page.

The good thing about writing one or two weekly articles that you send to your list is that you can also submit those articles to ezinearticles.com and garner inbound links to your web site or blog when people re-publish your article on their site.

You only need a handful of opt-ins to have the chance to make money.

I remember my friend John Alanis telling his story at one of Yanik’s seminars (I’ll be at his seminar in March). John said that when he started his womenapproachme.com web site, he began with only 10 opt ins from a little ppc ad on Google.

Only TEN!

But John sent ’em an email every day. And in only a couple of days as I recall, John had his first sale. I don’t remember the price point. I think it was $297 or something like that.

Mattfurey.com is another guy who sends out extremely engaging daily emails.

You have to tell great stories and be very intriguing if you’re gonna use the daily email method.

Personally, I send something once a week. That earns you the right to send one or two offers per week. Plus, I usually get $3,000 or so in sales just from the few ads in my ezine each week.

I’m talking about sales generated in 7-30 days. Not the sales that come in for months and years after that.

That’s just the icing on the cake as far as our income. it doesn’t include special offers, new product launches, affiliate traffic and so forth.

My point is, if you build a little list, start sending out good content and mix in offers, you’re on a path to success.

Who is it you WANT to sell to? Can you put together a little free report to offer them they’ll jump for? If you can, then you too can build a list.

Once you get 5 or 10 people on your list, start sending them several articles per week. Practice writing engaging emails.

Yes, these are small, simple steps. But if you want to get started NOW, this is how you can do it.

Well, it’s time to get back to my conference. I just had a nice chat with John Jonas who is getting top 10 Google listings on highly competitive key words using article marketing. You know, writing articles like I’m talking about here and submitting them to article directories like ezinearticles.com.

Article marketing is so popular right now, I was shocked when John told me that even in highly competitive markets, people STILL aren’t actually doing it.

I’ve always used affiliate program traffic to get people to my web sites (see http://www.affiliatedashboard.com). But maybe it’s time to do a little article marketing too.

Another guy at this seminar is Mr. X, the Adwords Blackbook guy. Very nice guy, actually. And I’m gonna see what I can learn about Adwords from him.

He follows the same formula I’m talking about here. He gets traffic, builds the list and sends out content-rich emails and special, time-limited offers.

It’s a proven formula that works.

One of the things X shared is that he has 1 campaign where he only bids on two key words and makes $1600 a month on auto pilot, without touching the campaign.

How do you escape your day job?

1. Get traffic via an affiliate program, article marketing or pay-per-click.

2. Send out emails

Get in the habit of emailing your list content and offers.

3. Make sales

Initially, you’ll start off promoting other people’s products. As soon as you can, develop your own using the Product Dashboard.

Hope this gives you some ideas and inspires you to start your list building if you haven’t already.

Marlon Sanders

P.S. A link to the actual news article is on my blog:

A Simple Model For Escaping Your Day Job

Marlon Sanders is the one guy who can help you trade products for dollars instead of your own personal time. http://www.productdashboard.com

Marlon’s Marketing Minutes contents

A. Free Reports Helps You Avoid Top 10 Web Design Mistakes

http://www.designdashboard.com/top10

B. Announcements from Marlon (Important)

C. Main Article: A Simple Model For Escaping Your Day Job

(An Easy Place To Start When You’re Not Sure What To Do Or You Don’t Even Have A List)

D. Services You Can Use

Marlon’s Marketing Minute

 

*IMNewswatch would like to thank Marlon Sanders for granting permission to reprint the latest article.

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