Quentin Brown’s latest article is titled “Easter Eggs and Marketing Strategy”. [Article]


Quentin Brown’s latest article:

Easter Eggs and Marketing Strategy

In the context of software (get that Cadbury Bunny out of your head!), an Easter Egg is a hidden feature,offer or novelty that the programmers have put in their software. In general, it is any hidden, entertaining thing that a creator hides in their creation only for their own personal reasons. This can be anything from a hidden list of the developers, to hidden commands, to jokes, to funny animations. You’d be surprised just how many things contain Easter Eggs…

Here is an example

In Microsoft word

1. Open a new word document

2. Type “=rand(200,99)” (without the quotes)

3. Press enter

4. Wait a few second and see

5. try typing after “=rand” any variation from (1,1) to (200,99)to see different results; the first number being the repetition and seconde the number of times in a row…

Now you could also use this for Marketing.

I have made my own.

1. Go to http://www.wordpressmembership.com

2. Go down the page to the bottom and in the footer click on copywriter

3. You get to a secret page for newsletter members.

A true Easter Egg must satisfy the following criteria:

1. Undocumented, Hidden, and Non-Obvious

An Easter Egg can’t be a legitimate feature of a product, or be an obvious part of a storyline. Easter Eggs will usually stand out either because they totally don’t fit with their context (like a pinball game in a word processor), or because they have a deeper hidden personal meaning to the creators, so they threw it in for entertainment.

2. Reproducible

Every user with the same product or combination of products must be able to produce the same result given the instructions. If others can’t reproduce an Egg, then it doesn’t belong in this archive.

3. Put There by the Creators for Personal Reasons

The Egg must have been put there on purpose, and furthermore have a personal significance to the creators beyond just making a better product (movie, TV show, software program, etc).

4. Not Malicious

Easter Eggs are there for fun, not to do damage.

5. ENTERTAINING!

The most important element… if it’s not there for entertainment, it’s not an Egg.

Here are a whole bunch of others.

http://www.eeggs.com/tree/1240.html

As a marketing strategy it is very interesting how a secret can become viral!

Easter Eggs and Marketing Strategy

*This article was submitted by Quentin Brown.

*IMNewswatch would like to thank Quentin Brown for granting permission to reprint the latest articles.

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