David Cooper’s latest ‘Affiliate Avalanche’ newsletter article is titled “Dynamic Marketing Ideas for your Internet Business – Affiliate Marketing.” [Affiliate Avalanche Newsletter]


David Cooper’s latest ‘Affiliate Avalanche’ newsletter article:

‘Dynamic Marketing Ideas for your Internet Business – Affiliate Marketing’

Day 2 – Affiliate Marketing

Affiliate marketing is one of the most dynamic tools a business owner can use to expand their business. Affiliate marketing is an extremely effective marketing tool, because it allows you to base your advertising on a pay-per-performance model rather than paying for an advertisement and waiting to see if it is effective.

Like many marketing tools, Affiliate marketing incorporates several winning marketing strategies. These strategies include viral marketing, direct response, and word of mouth marketing to achieve results. Benefits of Affiliate Marketing include:

1) Increased sales. Affiliate programs increase sales by increasing not only the number of motivated sales people you have representing your product or service, it also simply increases your reach and awareness which results in more purchases and ultimately more profits.

2) Better branding. Affiliate marketing helps to increase your brand. Brand marketing is a substantial part of an overall marketing strategy. Brand marketing and branding is improved through affiliate marketing by utilizing affiliates to communicate your brand’s strengths and benefits. Brand identity requires massive exposure – exposure that is provided by enabling your affiliates to represent your company, products, and services to their prospects.

3) Optimized return on investment (ROI). To the merchant, affiliate marketing offers a great opportunity to get the most return on their investment for their advertising expenses. For example, if it costs you $100 to create an ad, you may see $200 in profits from that single ad. However if you have 10 affiliates utilizing the same ad with the same results your profits are now $2,000. That’s a much larger return on investment.

Tomorrow we will take a look at Blogging, forums, chat rooms and the potential that Social Media Marketing offers to merchants.

David Cooper

www.affiliateavalanche.com

Affiliate Avalanche Newsletter

*IMNewswatch would like to thank David Cooper for granting permission to reprint the latest ‘Affiliate Avalanche’ newsletter.

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