David Cooper’s latest ‘Affiliate Avalanche’ newsletter article is titled “Newsletter and Database Marketing.” [Affiliate Avalanche Newsletter]


David Cooper’s latest ‘Affiliate Avalanche’ newsletter article:

‘Newsletter and Database Marketing’

Day 4 of “Dynamic Marketing Ideas for Your Internet Business”

Newsletter and Database Marketing

Database marketing is essentially sending marketing messages to your subscriber or opt-in list. Newsletters are one of the most common database marketing tools, however sending a regular newsletter isn’t required to take advantage of the benefits of database marketing.

Newsletters work so well because they provide a good percentage of information rather than simply receiving a sales promotion, recipients also gain knowledge or insight. The common ratio is 80% content and 20% promotion.

Newsletters build credibility by providing potential customers with valuable information on a timely and consistent basis, but they’re also an integral part of your marketing campaign. While your website offers valuable information about your company, your products, and your services; your e-newsletter can delve deeper into your buyer’s concerns, interests, desires, and needs.

Your customer might go to your website to find out what products you offer, however your newsletter can show how a specific product can benefit a certain area of your customer’s life. Additionally, like social media marketing tools, regular communication, in this case e-mail contact, makes your members feel involved

Tips for effective newsletters

1) Don’t rely too much on graphics; many of your members’ e-mails will have graphics disabled on html e-mail by default. Make sure you use Alt tags if you do have graphics so your readers will know what the pictures should be.

2) Look at your newsletter in the preview panel of Outlook, or your email client, to get an idea of what it will look like to your members.

3) Make sure you include links directly to your site, preferably to different areas of the site in the appropriate sections of the newsletter.

4) Use tables for structure. This ensures your newsletter retains its format on most e-mail systems.

I hope you got something from today’s post.

Tomorrow we will take a look at Advertising for your Internet Business.

David Cooper

www.affiliateavalanche.com

Affiliate Avalanche Newsletter

*IMNewswatch would like to thank David Cooper for granting permission to reprint the latest ‘Affiliate Avalanche’ newsletter.

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