‘Direct Response Marketing Increases Awareness and Sales’ – ‘Affiliate Avalanche’ Newsletter

David Cooper’s latest ‘Affiliate Avalanche’ newsletter article is titled “Direct Response Marketing Increases Awareness and Sales.” [Affiliate Avalanche Newsletter]

David Cooper’s latest ‘Affiliate Avalanche’ newsletter article:

‘Direct Response Marketing Increases Awareness and Sales’

Day 7 of Dynamic Marketing Ideas for Your Internet Business

Direct Response Advertising

Direct response marketing is arguably the number one way that many companies use to increase brand awareness and product sales. Why? Quite simply, Direct Response Marketing Works. When done correctly, direct response advertising works amazingly well.

What exactly is Direct Response advertising?

Direct response marketing is defined as sending a marketing message directly to your prospect. You can send the message via snail mail, email, or even on the telephone.

The majority of direct response marketing today is sent via email or direct mail. Statistics show that direct response marketing generates a typical response rate of about 3%. I will mention however that the response rate can be higher or lower depending on the marketing message being sent. The marketing message is just as important as the marketing method used.

3% is pretty good, but if you want to obtain even higher conversion rates, you need to make sure your direct response marketing piece has:

1) An attention getting device. This is usually a well crafted headline.

2) Creates an interest and Desire. Once you have your prospect’s attention, you now want to create a desire for your product or service. Highlighting the benefits your reader will receive from buying and using your products or services is the key here.

3) Call to Action. What do you want your reader to do? Do you want them to call you? Do you want them to visit your website for a free report or consultation? Do you want them to make a purchase? A direct response piece must have a call to action.

If you are looking for ways to increase your brand awareness and improve your sales I highly recommend you learn more about the advantages of direct response marketing.

Learn more about Direct Response Marketing

David Cooper

www.affiliateavalanche.com

Affiliate Avalanche Newsletter

*IMNewswatch would like to thank David Cooper for granting permission to reprint the latest ‘Affiliate Avalanche’ newsletter.