David Cooper’s latest ‘Affiliate Avalanche’ newsletter article is titled “Niche Marketing Research is the Key!” [Affiliate Avalanche Newsletter]


David Cooper’s latest ‘Affiliate Avalanche’ newsletter article:

‘Niche Marketing Research is the Key!’

Niche Marketing Research is the Key!

Niche marketing is simply one of many ways to increase the profits for your business. If done correctly, niche marketing can open up new avenues of products and or services that will benefit both you and your customers. However, before you jump in with both feet you need to make sure that you have done your homework.

Niche Marketing is a hot topic. It’s on everyone’s radar. The experts make it sound so exciting. All you have to do is tap into an untapped market and you will become a gazillionaire overnight! Wrong! Many get fooled by these claims. Yes, some people may do quite well, but that’s certainly not the norm for every person or business. Did they get lucky? Some people will say yes. I don’t necessarily subscribe to this line of thinking.

Having the foresight to research any potential niche market will give you a broader picture of the chances that you have for success with your idea. You have to keep in mind that someone half a world away could have the same idea as you and are a little further along in their research. Should this stop you? Definitely not! The difference between you and others who potentially enter into a seemingly untapped market will be how you go about researching your idea and how you interpret the data you collect.

Even in these seemingly recessionary times there are so many new websites and businesses opening every day. Competition is fierce. It amazes me that there are any new markets left to tap in to. But guess what? There are! The key is finding them and that my friend takes time and patience.

Obviously one of the easiest ways to see if your idea is viable is to use the internet. Everyone today uses the various search engines to find what we are looking for on the web. Start out by searching for items that fit the profile of what you want to sell. Always, always, always check out the potential competition in any market you are considering entering.

If your search brings back thousands of results it probably means that your idea may be too broad to use. It may already be extensively populated by others. This is frustrating to say the least. The chances of you hitting on an instant pay day are not exceptionally good. What the search results can be used for is to see exactly what angle the competition is using to market to their prospective customers.

When you research any potential niche, use as many search engines as you can. Using just Google or Yahoo will give you false results. I always seem to find websites in some of the smaller search engine results that I didn’t find in Google, Yahoo, or MSN.

So you’ve researched a potential niche that you had your heart set on and realize that it is just too competitive for you to break into. This doesn’t mean that you have to toss the whole idea. You can still use your idea, but you will have to refine it. Make it narrower. Zero in on a more specific target than you did before. This is why you do research!

Imagine if you didn’t do any research and just jumped in feet first with your original idea. Your results would have probably been mediocre to poor, especially if making a lot of money was one of your original goals.

Without doing the proper research, starting a business in any market is risky to say the least. You want to make sure that you are able to hit within your target market. Even if you already have what you think is a great business idea and are just looking for ways to expand, treat your new niche marketing idea like you are starting from scratch.

Put in the time and effort to find out if your idea is sound!

Learn more about Niche Marketing Research

David Cooper

www.affiliateavalanche.com

Affiliate Avalanche Newsletter

*IMNewswatch would like to thank David Cooper for granting permission to reprint the latest ‘Affiliate Avalanche’ newsletter.

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