Alan R. Bechtold has released the latest issue of E-Wealth Report. This featured article is titled “Rough-And-Tumble”. [E-Wealth Report]


Alan Bechtold has released the latest issue of ‘E-Wealth Report’ Newsletter.

Rough-And-Tumble

by Alan Bechtold

The economy has officially fallen into the crapper. Oil is at an all-time high. Gasoline is more than we’ve ever paid before. Inflation is up more than it’s been in nearly two decades. Everything is getting more expensive, no one is willing to easily loan money any more, and jobs appear to be fewer and farther between than ever.

Now we’re told that, due to the tightening of credit in the home mortgage market, fewer people than ever can qualify for a loan to get a home without more cash up-front. This means the mortgage melt-down will continue longer than hoped.

Doom and gloom and gloom and doom. Almost everybody’s feeling the pinch.

Even venerable Guru of Gurus Dan Kennedy has fallen victim, preaching now that we should all turn our attention to affluent buyers who have plenty of money, so they aren’t worried or affected by the current economy.

There’s some good solid reasoning behind this advice. But I don’t believe it’s necessary.

Here’s my advice for keeping your sales up and growing, even today:

First, it’s time to dig out everything you’ve ever created in the past that is still viable today, brush it off and either give it away free or sell it dirt cheap.

If you can, create a fresh, new low-priced product you can sell for a few dollars or that you can afford to give away. If nothing else – schedule a free series of teleseminars and give access to that away to attract new clients, then turn the recordings into a product you can continue giving away or selling cheaply.

Make sure you then tie these items into a system that moves prospects progressively higher, through your more-expensive programs and options, up to your most expensive.

Consider adding multiple payment plans for higher-priced items – and move your idea of what IS higher-priced DOWN. I’ve had excellent results by offering three-payment or even six-payment options on anything above $199.

Then discourage your customers from taking the payment plans by offering added incentives when they pay in full or added pain when they choose to make payments. I always add a fee for taking my payment plans because, in all honesty, it costs me more money when people take them – but I lose sales if I don’t offer them. Others add bonuses for payment in full or even reduce the price.

One idea I’ve tried before, and plan to use again: allow customers to pay for anything above $299 on two or more different cards, splitting the cost up over the cards. You’d be surprised how many people will jump at an offer for a more-expensive product if you allow them to split the cost up over two or three cards. This is especially important when the price-point hits $1,000 or more.

One more idea: consider making your free or low-cost front-end product about how your prospects can find more money than they thought they had. This could include showing them how to find items in their attic or garage that can be sold on ebay. How to trade their skills for money. How to save $30 a day by brewing their own lattes and packing a sensible lunch for work. That sort of thing.

Offer more low-cost entry points, show your prospects how to find more money, provide more ways to spread out the pain of payment and, even in the worst of times, you’ll soon find you’re still making sales that make your competitors green with envy.

Here’s a great example of a low-cost lead-generator. I worked my tail off creating it, but it’s now in place, ready to draw countless new prospects to me. And it only costs $4.97.

It’s my new movie, The FUNdamental You, which was just released a little over a week ago and is now available for online viewing. The movie shows average people how they can easily start making money in their spare time doing what they most enjoy doing already.

I urge you to check it out here:

In fact, watch the movie. Study the process. Study what the movie teaches you (it WILL help YOU get more money coming in). Then apply it to your own business.

Soon, you’ll be asking, “What recession?”

See you next week!

Alan R. Bechtold

President/CEO

BBS Press Service, Inc.

‘E-Wealth Report’ Newsletter

*IMNewswatch would like to thank Alan Bechtold for granting permission to reprint the latest article.

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