‘The Most Persuasive Tool in Advertising and How to Use It’ – ‘The Total Package’

‘The Total Package’ latest blog post is titled “The Most Persuasive Tool in Advertising and How to Use It”. [Blog]

‘The Total Package’ latest blog post:

The Most Persuasive Tool in Advertising and How to Use It

Gary Bencivenga says, “My friends, star marketers Alex Mandossian and Yanik Silver, recently paid me a compliment by calling me, “The world’s greatest living reason-why copywriter.”

I consider it such high praise because my mentor, David Ogilvy, was in my view the greatest reason-why copywriter of all time”.

The Most Persuasive Tool in Advertising and How to Use It…

The Total Package