Ken McCarthy and Drayton Bird have released an audio titled “Deepest Darkest Secret in Internet Marketing”. In the audio Ken and Drayton have discussed Drayton’s real-life accomplishments in marketing. [Audio]


Ken McCarthy and Drayton Bird have released an audio titled “Deepest Darkest Secret in Internet Marketing”.

In the audio Ken and Drayton have discussed Drayton’s real-life accomplishments in marketing.

Ken’s latest email is reprinted here:

Pardon this form letter, but so many people have asked for this I can’t respond individually to each request so I’m doing it all at once.

If you wrote me to ask where you can find the ORIGINAL of the “Deepest Darkest Secret in Internet Marketing” you can find the link below.

This is what I put out before “The Deepest Darkest Internet Marketing Secret REVEALED” which came out yesterday.

It’s here: http://www.systemintensive.com/uk/drayton.html

This is the complete, no holds barred conversation I had with Drayton Bird.

Drayton is great to talk with because he has “been there, done that,” has nothing to sell, and has had so many real-life accomplishments in marketing that he has nothing to prove.

He just tells it like it is without complicating things.

How far up the tree is Drayton?

When David Ogilvy wanted to break into the market for direct marketing services in the UK, the only way he could get in was to buy Drayton out.

If you don’t know marketing, that’s like saying Michael Jordan tapped you for his team because he knew he couldn’t win the game without you. And like I said, Drayton is refreshing because
he tells is like it is.

If you’ve been confused about Internet marketing and what works and what doesn’t, I can’t recommend a better way for you to invest your time this weekend.

http://www.systemintensive.com/uk/drayton.html

Ken

P.S. Besides being sharp as a tack, Drayton is a lot of fun too.

In fact, in this call, he reveals a formula for fun and business that he learned from David Ogilvy which really made me think.

You’ll laugh when you hear what it is because it’s so true.

http://www.systemintensive.com/uk/drayton.html

Ken McCarthy

The System Seminar

[email with the subject: The page suddenly everyone is asking me for]

     Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint this email.

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