‘Lessons From Claude Hopkins 2’ by Jo Han Mok

Jo Han Mok’s latest blog post is titled “Lessons From Claude Hopkins 2.” [Blog]

Jo Han Mok’s latest blog post:

Lessons From Claude Hopkins 2

Jo Han Mok says, “My next lesson in advertising was learned at the age of twenty.

I was writing ads for numerous retail dealers. Aluminum ware was just coming into vogue. I specialized on it because I felt that every home should have it, and few homes were supplied.”

Lessons From Claude Hopkins 2…

Jo Han Mok’s Blog