Shel Horowitz’s latest blog post is titled “Marketing Lessons from Barack Obama and John McCain”. [Blog]


Shel Horowitz’s latest blog post:

Marketing Lessons from Barack Obama and John McCain

Shel says, “While we congratulate Barack Obama for his historic landslide victory, let’s remember that we marketers can take many lessons from this campaign. A few examples: A transformative, emotion-based, positive campaign will trump a narrow,negative, issues-based campaign.”.

Marketing Lessons from Barack Obama and John McCain…

Shel Horowitz’s Blog

 

*This news post was submitted by Shel Horowitz.

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