Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “How to Profit From Idea Thieves”. [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 11/10/08: Time to Turn Lemons Into Lemonade

The economy’s not going to hold you back.

In fact, some of the greatest opportunities you’ve seen in decades are hidden within this crisis.

Read Clayton’s post to discover how to find these opportunities and use them to explode your income.

Read more …

Tuesday 11/11/08: How to Profit From Idea Thieves

Let’s say you’ve created a valuable e-book to sell online.

You know it’s a winner and fully expect it to put thousands of dollars into your bank account.

So how do you keep some jerk from duplicating your content and just giving it away? Or worse, selling it and pocketing the profits himself?

Check out Bob Bly’s post to discover how to reduce the pirating of your content to near zero – and make a profit on the few copies that do get swiped.

Read more …

Wednesday 11/12/08: How to Sell to People Who Don’t Want to be Sold …

Let’s face it … most people don’t want to be sold.

It doesn’t matter how great your product is or how much it’ll improve their lives. They’ll resist every promise and proof element you throw at them – and eventually reject your sales argument.

So how do you get them to buy your product?

Follow Daniel Levis’ advice in The Total Package – and your jaded, skeptical prospects won’t be able to get their wallets out fast enough.

Read more …

Thursday 11/13/08: A Conversation with the Legendary Copywriter GARY BENCIVENGA – Part 5 of 6

There’s no arguing the fact that both Clayton and Gary Bencivenga are two of the most successful copywriters on the planet.

By tapping into a certain powerful and largely-ignored resource, they’ve been able to write copy that’s pretty much invincible.

Now you can do it, too.

Just read Part 5 of the interview Clayton did with Gary – and discover the key to unlocking your copywriting success.

Read more …

Friday 11/14/08: Holiday Promotion Ideas You Can Take to the Bank

With shell-shocked consumers snapping their wallets shut, retail sales this holiday season are expected to be downright depressing.

But YOU don’t have to worry.

If you’ve got a product or service to sell, just follow the eight easy steps in Troy White’s post. You’ll attract the right kinds of buyers – and maximize your sales for the holidays.

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.

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