‘The Eye of the Tiger or, How Clayton Got Spanked’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “The Eye of the Tiger or, How Clayton Got Spanked.” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 12/1/08: The Eye of the Tiger or, How Clayton Got Spanked …

It happens about as often as a blue moon … but when it happens, the big guy doesn’t sit on his laurels and take it.

No way! He rolls up his sleeves and dives right into the fray with pens-a-blazin’!

I’m of course referring to the sound beating one of his sales letters received from a friendly competitor.

In Monday’s issue, Clayton revealed three great life lessons that any copywriter – new or old – should learn (or relearn) to make the most out of losing.

And thanks to these little lessons, Clayton’s royalties will be eight times more than if he hadn’t gotten rudely shaken out of his complacency!

Oh, and you can get a PDF with both his original sales letter, and the revamped letter that is, at last count, raking in an eight to one return over the original!

Go to Comment #21 in the comments section to find the PDF.

Read more …

Tuesday 12/2/08: 10 Questions You NEED to Ask If Your Site Isn’t Making Any Sales

Derek Gehl of the Internet Marketing Center rides to the rescue with a terrific checklist of ten questions you must answer if you aren’t happy with the number of sales your website is making.

Read more …

Wednesday 12/3/08: 20 Ways to Make Your Copy More Believable

Daniel Levis reveals 20 different ways you can increase the selling and persuasion power of your sales letters by making your copy more believable.

You’ll find this checklist very helpful for your next sales letter. Or, you can use it to critique any of your current promos to crank up the sales!

Either way, it’s another valuable issue from Daniel.

Read more …

Thursday 11/20/08: How to Navigate the Body Copy Minefield Without Getting Blown to Smithereens

Every copywriter will tell you that your headline and lead copy are the most important parts of your promotion. Yet they all seem to gloss over the fact that it’s the body copy that does the actual selling.

The big question that many people have is “How do I go from my headline to making the sale without screwing it up?”

And in Thursday’s post, Clayton revealed the three unforgivable sins writers commit in body copy and the seven “golden rules” to help you avoid them.

Just follow Clayton’s advice and there’s simply no way you can’t help but to increase your sales!

Read more …

Friday 12/5/08: For the Love of Lobsters – Part 3

Troy White’s mini-series on the two lobster-lovin’ brothers from Maine culminates in the form of a 12 point checklist of golden, money-making ideas you can easily adapt into your business to make a bundle even in this economy.

So go ahead, Mike, take five minutes right now and read Troy’s issue, you’ll be glad you did!

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.