Carline Anglade-Cole’s latest ‘Total Package’ article is titled “7 Reasons Why NOW is the Best Time Ever to Jump into the Health Market!”. [Article]


Carline Anglade-Cole’s latest ‘Total Package’ article:

7 Reasons Why NOW is the Best Time Ever to Jump into the Health Market!

I can’t help it. Talk about writing for the health market ““ and I just LIGHT up!

Maybe it’s because I’ve been in the health area for almost a decade as a freelancer ““ and two decades as a marketer …

… Maybe it’s because I see the health arena just growing … Growing … and did I mention G-R-O-W-I-N-G?

… Or maybe it’s because I’m just a health nut at heart!

Whatever the case ““ I can tell you this for a certainty:

If you don’t make the decision to JUMP into the health field RIGHT NOW ““ you’re doing a serious disservice to your bank account!

Recently, I spoke at the AWAI 2008 Fast Track to Success Boot Camp ““ and I gave the attendees seven of the best reasons I could think of to niche yourself in health. And I want to share them with you too. So here goes …

Reason #7 One of the fastest growing markets in America ““ so TAP THAT WALLET!

Over 78 million Americans born between 1946 to 1964 make up the “Baby Boomers” ““ and THOUSANDS of these folks are turning 50 each and every day!

With a longer life expectancy ““ they’re looking for ways to stay healthy and get more out of life. These folks are not the “over the hill” gang ““ they’re your CASH COW!

Reason #6 You can BE your market!

If you’re already a Baby Boomer ““ you’ve got an inside track to understanding your market.

You’re experiencing new aches and pains anyway ““ so why not use that first-hand knowledge and experience to make some serious MOOLAH!

Reason #5 “Niche-ing” ““ is the key to RAPID success!

A funny thing happens when you create exclusivity ““ you get MORE business!

When I repositioned myself as “a copywriter who specializes in the alternative health field” ““ I got MORE jobs than when I was a general “take whatever comes my way” copywriter! In fact …

… When I “niched” myself (ow, that sounds painful, doesn’t it?)… I actually DOUBLED my income in one year ““ and doubled it AGAIN the following year! Woo hoo! Specificity sells!

Reason #4 Alternatives to drugs … surgeries … and even doctors are hot … Hot … HOT!

This booming over-50 market is eager to find natural remedies that can help them say “Bye Bye Bypass” and going under the knife.

Plus, they’re sick and tired of taking fistfuls of prescription drugs… and spending hours … days … or months in doctor’s visits and hospital stays!

(By the way “Bye Bye Bypass” and “If You’re Sick and Tired” were 2 of my headlines that KICKED-BUTT in the health market!)

And another thing:

These folks got the purchase power ““ even in a recession – to pay dearly for natural remedies that really work! Ka-ching! That means steady work FOR YOU!

Reason #3 Publishers and supplement companies are DESPERATELY SEEKING good writers!

Demand is at a premium for health copywriters who can bring in the bodies through the front door. But …

… There’s even greater opportunities for newer writers too! How you ask? Well …

… Once a client gets a new customer ““ he wants to continue selling to him as his “house-file.” And the client doesn’t want to pay “l’il ole moi” the hefty copywriting fee I charge for an acquisition package. Noooohhh …

… He’s looking for someone more reasonably priced (aka cheaper) to write renewal promotions and other cross-selling opportunities to his existing customers!

That gives YOU a great opportunity to get in the “back door” and do your THANG! And when you impress the client ““ you’re that much closer to landing the bigger, sexier promo jobs!

Reason #2 You get to sample NEW products BEORE they hit the market!

The truth is: Supplements ain’t cheap! So how cool is it when your clients send you FREE 30 … 60 … even 90-day samples of the product you’re working on!

That’s a mega savings on your personal vitamin, herb and nutritional product stash each and every year!

And you’re at least one step ahead of the pack in your goals of unclogging your arteries … relieving joint pain … sleeping better at night … thinking sharper … and of course ““ looking younger than the age on your driver’s license!

And my FAVORITE reason for JUMPING into the health market full steam and head first is …

Reason #1 You get an honorary “doctor” status ““ without paying the high tuition fees!

Your friends and family will flock to you for advice and remedies to cure their health problems ““ because they really think you’re an EXPERT!

You wouldn’t believe how many of my guy friends secretly asked me for natural remedies to prevent baldness ““ or more info about the natural male potency product called “horny goat weed!”

And my phone rings off the hook from girlfriends looking for natural remedies to help with their menopause symptoms ““ especially their “personal summers!”

Even my husband ““ who doesn’t put much stock in alternative medicine ““ frequently comes to “Dr. Copywriter” for remedies that keep him playing and competing in basketball tournaments with our 17-year-old son!

And it’s pretty cool to know that instead of Advil ““ I can get rid of my headache with magnesium …

… Pass on the Coumadin and naturally prevent blood clots with Nattokinase …

… And for the first sign of a cold ““ I’ll skip those over-the-counter drugs and just load up on my beta glucan!

So there you have it! If I haven’t convinced you the health market ““ especially the alternative health market is the HOT SPOT for 2009 and beyond ““ well … good! That means they’ll be more jobs and moolah for ME to rake in!

Here’s to Creating Success Your Way!

Carline Anglade-Cole

Guest Contributor

THE TOTAL PACKAGE

P.S. The 2008 AWAI boot camp really was FANTASTIC – and I recently shared 3 amazing AHA moments I uncovered from that intensive seminar in my e-zine, CopyStar. These secrets are going to make me THOUSANDS of BUCKS in the next few months ““ and they can help you too. Feel free to check “˜em out at http://carlinecole.com/copystar/late-november_2008.htm

Carline Anglade-Cole writes multi-year controls in the alternative health field for clients including Healthy Directions, Health Resources, True Health, Soundview Publications and Sun Chlorella USA.

She publishes CopyStar ““ Copywriting ideas and tips for stellar response ““ an e-zine for copywriters and direct marketers.

She is the author of How to Write Kick-Butt Copy: Straight Talk from a Million-Dollar Copywriter, Anatomy of a Kick-Butt Control: How to Create a Winning Promo from Start to Finish and Which One Won? How to Write Kick-Butt Headlines and Boost Response!

Put her 20 years of direct mail experience in mailing list strategies, new product development and creating kick-butt controls to work for your company!

Contact Carline directly by visiting her website at www.CarlineCole.com.

The Total Package

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

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