David Knowles’ latest article is titled “Why Scrooge Would Be A Poor Online Retailer This Christmas”. [Article]


David Knowles’ latest article:

Why Scrooge Would Be A Poor Online Retailer This Christmas

David says, “Scrooge would have refused to giveaway discounts on principle, despising the thought of cutting revenue for the sake of spreading some Christmas cheer. However, vouchers are an effective marketing strategy for generating interest and holding onto existing customers.”

Why Scrooge Would Be A Poor Online Retailer This Christmas

*This news post was submitted by David Knowles.

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