Michael Campbell has released the latest issue of ‘Internet Marketing Secrets’. The featured article is titled “Marketing Secret 2”. [Newsletter]


Michael Campbell has released the latest issue of:

Internet Marketing Secrets

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INTERNET MARKETING SECRETS

Marketing Secret 2

One of the first things they teach you in design school is the use of personas. Before you’re permitted to write a single line of copy, you must decide who your audience will be.

Will you write the ad for Henry the handyman or Sally the soccer mom. If you have a wide audience, consider using ads and landing pages for each persona that visits your site.

You could create separate sales messages for men and women. Basic, pro and elite levels. Separate messages for faculty, staff, students, alumni and scholarships.

It’s a little extra work, but if you talk directly to the needs of small targeted groups, you’ll increase your sales and conversions.

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Monetization Secret 1

One of the easiest ways to get recurring income is through domaining. It’s the practice of buying and selling domain names. You register domains with good type-in traffic and run ads on them until you can find a buyer.

Until recently, running ads on parked domains was against Google’s terms of service. To play the game, you had enter a revenue sharing agreement with an accredited registrar.

Now you can eliminate the middle man and put more coins in your pocket. Google finally added a way to monetize your parked pages and is rolling out Google “Domain Park” to all North American publishers with English language accounts.

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Inspiration Secret 1

Never love something that can’t love you back. They are just things. You may have short-term feelings towards it. For that new home, car or gadget. But it cannot, and will not, ever love you back.

Look at material things as replaceable things. Any experience you desire with a thing can be rented or leased. You don’t need to buy it to experience it.

What truly matters are the long term relationships with other people. The love you share. The happiness and joy that you bring into the lives of others. The memories, experiences and stories that you tell yourself and others. That is the sum of who you are.

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SEO Secret 3

You can improve the ranking of your website when incoming links match what your home page is about. It doesn’t matter if the links are coming from within your own site, or from other sites.

Since you cannot control how other sites link to you, many people turn to social hosting like Squidoo, HubPages and Weebly to get incoming links that they can control. Many use article marketing to achieve the same result.

Here’s something that you can do within your own site. Link your copyright notice – found at the bottom of each internal page – back to your home page. But instead of using your company name, list your main keywords there instead: Copyright 2009 keyword1 keyword2

This will increase the link reputation of your home page. When incoming links (reputation) match what your page is about (topic) you’ll get better search engine results for your keyword phrases.

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Michael Campbell

P.S.

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Legal stuff…

Copyright 2006 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.

The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither the author or publisher assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.

Privacy Policy: I never sell, rent, trade or lend any information about my subscribers to anyone, for any reason, whatsoever. I assure you that your privacy is respected and well protected.
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Michael Campbell

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