‘Advanced Copywriting Techniques: Persuading Prospects to Buy’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Advanced Copywriting Techniques: Persuading Prospects to Buy”. [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 12/29/08: Advanced Copywriting Techniques: Persuading Prospects to Buy

So much is written today about the technical, nuts-and bolts aspects of writing great sales copy: How to structure a headline … How to use power words … How to find the right tone … How to write a fascination … How to close with conviction …

Sadly, too little is written about how to be persuasive. And the big guy remedies that in Monday’s Total Package issue by sharing three powerful persuasion strategies and how to use each one to rocket your response.

Read more …

Tuesday 12/30/08: 10 Action Tips to Boost Your Copywriting Success

Our good friend, and superstar copywriter, Carline Anglade-Cole, rides to the rescue with 10 smoking-hot, action-oriented tips to help you boost your copywriting success – EVEN IF you’re not working on a promo for Oprah!

With the New Year literally right around the corner, these tips can’t help but bump your income to a new level!

Read more …

Wednesday 12/31/08: The Neutron Bomb of Persuasion

If there’s one thing that direct response marketing teaches us, it’s that your choice of words when communicating with your prospects is of the utmost importance.

Whether it’s through an e-mail or a sales letter, the words you use have a direct and immediate impact upon your response and success. It’s why testing different headlines can increase your response and profits ten-fold or more!

And in Wednesday’s Total Package, Daniel Levis explores the fascinating world of words and word choice. Plus, he gives you a handy-dandy six-point checklist to help you punch up the power of your words for maximum impact and response!

Read more …

Thursday 1/1/09: A Conversation With Million-Dollar Copywriter Kent Komae – Part 2

Clayton finishes his interview with seven-figure copywriter, and good friend Kent Komae.

This is your chance to be a fly-on-the-wall and listen in as they discuss the finer points of copywriting, and how to write one grand-slam successful package after another.

Read more …

Friday 1/2/09: 56 of the Best Tips For Growing A Small Business On A Budget

If you’re like most entrepreneurs Mike, then juggling your personal life with your business can be tricky if not downright impossible.

In yesterday’s issue, Troy White shares some simple tips to help balance your personal life (or start one!) – with your business life to help you achieve more than ever before!

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.