‘Be Careful What You Publish!’ – ‘E-Wealth Report’ Newsletter
Alan R. Bechtold has released the latest issue of ‘E-Wealth Report’ newsletter. This featured article is titled “Be Careful What You Publish!”. [E-Wealth Report]
Alan Bechtold’s latest ‘E-Wealth Report’ newsletter article:
I’ve made it my mission these past few years: Showing people how totally easy it is to be a publisher these days. It makes perfect sense. You don’t have to actually write to be a publisher – and publishers almost always make more money than writers.
Thinking this way makes finding meaningful, useful information to share with others a much easier task. Blogging just becomes the way you disseminate what you’ve found. Not an “act” in and of itself.
If you don’t want to launch your own blog – you can always make a point of commenting on other peoples’ blogs. Or just join Twitter and build a following.
Your comments on blogs and in Twitter “tweets” are a modern form of publishing, just as podcasts are now a modern form of broadcasting. Unfortunately, it appears far too many people have forgotten this fact.
It’s unfortunate for two reasons:
First – commenting on other blogs and building a following on snappy mini-blog sites like Twitter is the fastest, easiest way I know to easily get up and publishing online right away. You can always include a URL you’d like out there in your blog comments and, occasionally, in your Tweets.
By posting meaningful, engaging comments on large, well-trafficked blogs and building a Twitter following, you can easily and inexpensively drive traffic to any Web sites you wish. Your URLs in your blog comments become excellent backlinks to your own sites, too.
Then there are those people who do all of this already – with abandon – sometimes forgetting they’re actually publishing and doing themselves more harm than good in the process. They say anything that pops into their minds precisely because it is now so easy to do just that and share it with potentially millions of others.
But – they become so wrapped up in the process that they forget everything they’re thinking is not necessarily something that should be posted for the world to see.
Example: James Andrews, vice president of Ketchum, became an international embarrassment when he used his Twitter account to insult Memphis – the hometown of his company’s client, Fedex:
“True confession but i’m in one of those towns where I scratch my head and say “˜I would die if I had to live here!'”
OUCH!
This was spread all over FedEx and wound up forcing a back-peddaling apology from Andrews, stating this was written as a reaction to an encounter with a really disagreeable person in Memphis.
But – it also shows that even a 140-character Twitter post is publishing. It will be read by others. It’s a permanent record of what and how you think.
It’s odd, really. It seems to me that, sometimes, the people who most need to understand the power of online publishing simply don’t do it and those who do it the most already often don’t get it. They forget that they’re publishing and then go on to post stuff no one in his or her right mind would consider publishing as a by-lined article.
And yet – that’s exactly what you need to keep in mind with every blog post and comment you write and with every Twitter “tweet” that you send.
In my trainings, I teach people how to think like a publisher. Usually, I focus on how to gather and assemble – rather than write – what you publish, for maximum profits and exposure in the shortest available time.
Here I implore you to always err on the side of caution when you make your posts, your comments and your “tweets.” Always keep in mind that your words will be there, possibly years from now, to haunt you. Shape your words to make the most poignant, helpful points possible. And always be aware that those who read what you post often only see you as a reflection of those posts.
See you next week!
– Alan R. Bechtold, president/CEO, BBS Press Service, Inc.
Author, Will Work for Fun: 3 Simple Steps to Turning Any Hobby or Interest Into Cash (John Wiley & Sons Books)
Co-Producer and star of The FUNdamental You!, on DVD or watch the full-length movie online: http://www.FUNdamentalYou.tv
Producer and Star, Breakfast With Alan, live Ustream TV show every other Wednesday at 7:00 p.m. eastern US Time: http://www.BreakfastWithAlan.com
*IMNewswatch would like to thank Alan Bechtold for granting permission to reprint the latest article.
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