Stomper Formula Five’s Andy Jenkins: ’10 Simple Steps to *Freeze* Your Business’

In his latest email Andy Jenkins talks about ’10 Simple Steps to *Freeze* Your Business’. [‘Email Reprint’]

In his latest email Andy Jenkins talks about ’10 Simple Steps to *Freeze* Your Business’.

Here’s a handy little checklist you can use to run your business:

1. Wake up and check emails.

2. Answer ordering questions.

3. Check support emails.

4. Check on fulfillment to make sure orders are shipping.

5. Check on Quality Control based on a customer complaint.

6. Check with vendors

7. Check with suppliers

8. Etc. Etc.

9. IF you have ANY time left, work on “business development”

10. Call it a day, go to bed, start again tomorrow.

If you’re like 80% of small business owners today, that’s what your day is like.

Stuck.

Frozen.

Unable to move forward.

If you don’t change your operations TODAY, you’re going to kill your business slowly (and drive yourself crazy), by doing the same thing everyone else does.

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What You’re Doing Wrong
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From the time you start work until the time you quit for the day, you spend most of your time on fulfillment – making sure you meet your initial obligations to your first-time customers.

Whether it’s making sure your packages are shipping or following up on QC or support, most of your “work” time is spent on tiny, nitty gritty details of your business.

By the time you’re done, you have almost no energy or braincells left.

If you’ve got a small amount of time left over, you’re doing what you THINK makes sense for growing your business.

Your whole business development “plan” (if you could call it that) is all about finding NEW customers.

After all, NEW customers = more business, right?

That’s true. It does.

But if you’re like 80% of other small businesses, you’re stuck in a vicious cycle just like this.

You get NEW customers, spend almost all your time fulfilling their orders, and then you get more new customers, and spend almost all your time fulfilling their orders, and then you get…

See what I mean? The more customers you get, the less time you have to work on getting more – eventually you hit a FREEZE point…

You just can’t seem to grow your business, and you don’t seem to have ANY time to even think about why.

Well we’re going to fix that right now.

Tattoo this on your arm (or at least commit it to memory).

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A NEW customer is the HARDEST kind to sell to.
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…
Well, DUH! Sure, everyone in business who knows anything knows that. In fact, I’d say that almost every person suffering through the above scenario “knows” that fact too.

But it doesn’t do them one bit of good because they are in the FREEZE – they don’t have time to do anything different.

I even just heard some of you say it:

“That’s great and all, but I don’t have time!”

Here’s how to break the vicious cycle.

If you remember yesterday, I told you about making your customers feel like they are SMART to buy from you, and that their purchase was a SAFE transaction.

Well that can be an uphill battle.

But once you’ve won that victory, you can (and SHOULD) continue to trade on that “warm fuzzy” feeling you’ve created for your customer.

Unless you DON’T want to make as much money from as little work as possible…

But like we stated before, most business owners are way to preoccupied with focusing on fulfillment of their initial sale.

They never even get around to developing a portfolio of offers that they can make sequentially to the customers who already know, like, and trust them.

They’re easier to market to than new customers, too. You’ve already got their contact information, and you know what they’ve already bought.

And best of all, they’re easier to FULFILL than new customers. They’re already in your system, you’ve already ironed out any issues they may have had with their first order.

Hopefully, they’re well satisfied, feeling SMART, SAFE and happy, too!

So the next time you get a spare minute to work on business development, try to come up with the SIMPLEST, FASTEST additional offer you can make.

Upsell, Cross-sell, Bundle, whatever – just get ONE more item that you can sell to the folks who have already bought from you.

The key is SIMPLE and FAST.

I’m not saying you need to lower the bar when it comes to quality, but you don’t have to try nearly so hard to keep them happy with your subsequent offerings.

They’re no longer a skeptic, and they’ve lowered their defenses. You’re no longer one of “them” – you’re on the inside of their circle.

So by shifting your focus onto your EXISTING customer base and selling more to them (even just a tiny bit), you will actually REDUCE the amount of time you have to spend focusing on
fulfillment yourself.

And considering how easy it is to automate the process of marketing new offers to your existing customers, you’ll be making even MORE MONEY at the same time.

My suggestion for what to do next?

Use some of that extra cash to HIRE HELP to handle ALL the fulfillment day-to-day hassle. Get yourself out of that J.O.B. at your own business and get a little taste of FREEDOM.

What you do with it is up to you, of course. You can just slack off with that free time and extra cash, OR…

You can reinvest your time on MORE “big-picture” activities that will REALLY grow your business and your bottom line.

Once you’re maximizing your income from every customer you have, THEN it’s time to focus on getting new customers.

You’ll simply have way more resources to work with – more time to spend and more cash to invest in marketing, lead generation,and everything else.

How can this plan work for you? Just like this:

Check out Scott Voelker – we did a video case study with Scott just the other day so we could share it with you.

Due to his application of our FREE video tutorials, he was able to increase profits on a new product he had developed and pocket $5100 dollars in PURE PROFIT in just a few days.

Now he’s got the ability to focus on the next step in his business – focus on REALLY building up his profits from his existing customer base.

After all, he’s been in business for a decade – that’s a lot of leads he ALREADY HAS! When he rolls out the membership site idea he’s working on, he’ll be rolling in CASH, too!

Check out his video to see how his life has been improved just by making this small change in focus, and how he’ll grow more in the next YEAR than he has in the past TEN.

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That membership site that Scott’s developing is just ONE of the many techniques to get a bigger share of your current customer’s wallet that are included in the FormulaFIVE Sales
Stackers module.

Sales Stackers will give you a vast array of detailed techniques that you can use to sell your customers MORE products – without any blow-back. In fact, they’ll practically BEG you to sell them more.

“Sales Stackers” Action Blocks will show you how to:

* Apply 11 Seductive Techniques to dramatically increase Customer Loyalty.
* Create monster back-ends using 5 different methods, any one of which could easily double your total business revenue and every one of which could exceed your front-end revenue.
* Never again upset a customer by offering them the wrong up-sell, cross-sell, post-sell, back-end, or loyalty (yes,loyalty) offer.
* Deploy an advanced “Recurring Revenue Coverage” model that causes Pure-Profit Transactions to occur.
* Pay 3-5 times the amount your competitors pay to acquire a new customer and STILL generate more profit than your competitors.

Scott, all the other F5 members, and heck – anyone else who wants to join us now…

Get ready to make more money than you EVER thought possible WITHOUT having to chase down new customers.

FormulaFIVE clients have gained anywhere from 5% to 50% increase in NET profits by implementing JUST ONE of these action blocks – how big an impact could it have for you?

There’s a ton more info about FormulaFIVE right here

Hope that helps!

Till next time!

~Andy

P.S. Check this out – from a new FormulaFIVE client who started last week:

“What I did in my business was created products for upsell and cross-sell. I’m coming from brick and mortar business into the internet.

On my teleclass I announced my upcoming webinar but what I did differently was expanded the value of taking the class (Vision Mapping). I showed how it would be free after successfully
learning and useing the systems of the mapping technique and how this process could be used over and over again.

I had 6 people sign up for the class and the bonus coaching which comes to over $900.00 (well over my first payment for F5.)

Then I just received a call today asking me to do a health function at a notable location in Washington DC, and I had a meeting yesterday that brought me 3 other clients at $1200.00
each.

These same people have expressed heavy interest in becoming members of my 4 tier leveled membership (level 2) which is $100.00 a month investment on their part.

Estimated time is 3 hours plus watching videos 1-3. Let me shoot this off to make the deadline!”

– Jesue C. Walker

FormulaFive is filling up fast! Use the “Recession Buster” plan to secure your spot before it’s gone. Get it here

*IMNewsWatch would like to thank Stomper Formula Five’s Andy Jenkins and Tom Ham for granting permission to reprint this email.