Lorrie Morgan-Ferrero has released the latest issue of ‘Copywriting TNT’ newsletter Volume 7, Issue 05 article. The featured article is titled “Twitter Shorthand.” [eZine Article]


Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ Newsletter Volume 7, Issue 05 article:

‘Twitter Shorthand’

This quote has been attributed to Hemingway, Cicero, Voltaire, Mark Twain, and Blaise Pascal. But whoever wrote, “If I more time, I’d have written you a shorter letter” understood it’s more challenging to write short copy than long copy. This has never been more true than with the phenomenon of Twitter at www.Twitter.com.

Twitter is a social networking and micro-blogging service that works kind of like instant messaging. You choose who you Follow or allow in your inner circle. Others choose to Follow or Unfollow you based on whatever criteria they have. Then you communicate via text messages of up to 140 characters long (including punctuation and names) called Tweets.

Think of it as a giant cocktail party where you contribute to other conversations, share relevant information, and at times include mindless babble. As my good friend, Scott Stratten www.twitter.com/unmarketing Tweets, “Take 5 mins to read other tweets and comment/reply/retweet. Nothing about you. Build, interact, give.”
Sometimes keeping your Tweets under the character limit can be tough, though. So I put together a list of some of the more shorthand so you can work in as many words as possible in your Tweets.

* Instead of ‘you’ use ‘u’
* Instead of ‘and’ use ‘&’
* Instead of ‘your’ use ‘ur’
* Instead of ‘for’ use ‘4’
* Instead of ‘to’ or ‘too’ use ‘2’
* Instead of ‘before’ use ‘b4’
* Instead of ‘favorite’ use ‘fave’
* Instead of ‘great’ use ‘gr8’
* Instead of ‘later’ use ‘l8r’
* Instead of ‘people’ use ‘peeps’ or ‘ppl’
* Instead of ‘are’ use ‘r’
* Instead of ‘please’ use ‘plz’
* Instead of ‘thanks’ use ‘thx’
* Instead of ‘with’ use ‘w’

Can it be a contraction? Instead of ‘I will do __’ use ‘I’ll do __’
Do you really need that pronoun? Instead of ‘I hope __’ use ‘Hope __’
Get rid of ‘that’ and ‘the’ whenever possible

Of course what you choose to Tweet about is even more important than the length of your Tweet. If you want to learn “How to Use Twitter to Build Your List” I’ll be giving a full disclosure presentation. Free to my Sterling Inner Circle members. Find out more at www.redhotcopy.com/sterling.htm.

About Lorrie Morgan-Ferrero

Award-winning Lorrie Morgan-Ferrero of Red Hot Copy is the top female copywriter in her industry. While her strategies teach both men and women how to massively increase their profits, she is aware that women make 85% of all purchasing decisions. Now she can teach you how to find, catch, and keep your share of the female market. Get details at http://www.TheSheFactor.com

‘Copywriting TNT’ Newsletter

* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest ‘TNT Newsletter’.

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