David Knowles’ latest article is titled “Why Cutting Print Budgets Means Cutting Online Sales”. [Article]


David Knowles’ latest article:

Why Cutting Print Budgets Means Cutting Online Sales

David says, “The idea that print is dying is particularly convenient now we’re in the midst of a recession. Many companies are desperately bailing for survival and jettisoning costs wherever they can, with glossy brochures among the first to be shown the plank.

However, what companies need to be aware of, before binning their printed brochures and catalogues altogether, is the “flick and click” effect…”

Why Cutting Print Budgets Means Cutting Online Sales

*This news post was submitted by David Knowles.

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