‘Brain Droppings’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Brain Droppings”. [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 2/16/09: Brain Droppings

In Monday’s Total Package issue, Clayton shared three things every promotion needs to succeed – and how many direct response companies make absolutely sure they never, ever use them.

Read more …

Tuesday 2/17/09: The #1 Strategy for Exploding Your Productivity This Year

In Tuesday’s Total Package, our good friend and master copywriter, the “legendary” Gary Bencivenga shared his #1 strategy for exploding your productivity this year.

Read more …

Wednesday 2/18/09: Crafting Stories That Sell

On Wednesday, Daniel Levis dissected the inner workings of how you can easily craft stories that are so compelling and seductive, that your prospects eagerly read your sales story.

Thanks to Daniel’s work, it has never been easier for you to write the ultimate, high-powered sales story for your business.

Read more …

Thursday 2/19/09: Great Moments in Advertising Part 2 – John and Albert’s Excellent Adventure

In Thursday’s issue, the big guy shared the story of how a “crazy (like a fox)” Canuck revolutionized the power of advertising copy in a dingy saloon … Plus, he shared:

* The deceptively simple secret that built the world’s largest advertising agency – and made its owner a cool $627 MILLION …
* The EIGHT things your ad copy must do to make the sale …
* How to ensure your best prospect reads and responds to your promotion …
* Legendary advice on the writing process that will have you getting bigger winners more often …
* The single most profitable way to spend one hour this week …
* And much more!

Read more …

Friday 2/20/09: Using the “F-Bomb” To Guarantee Your Financial Success

And in yesterday’s Total Package issue, Troy White shared a simple, yet powerful seven-step formula that has been proven to increase sales and cash flow.

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.