In his latest email Ken McCarthy talks on “Why Google is winning and how you can too” [‘Email Reprint’]


In his latest email Ken McCarthy talks on “Why Google is winning and how you can too”.

His Email is reprinted here :

I drive by a huge billboard every day that used to say “Mortgage L0AN Center.”

Not a great business to be in right now, right?

Well, with just the change of four letters, they’ve insured that they will stay in business through this down cycle.

Now their billboard says “Mortgage HELP Center.”

To me this sums up smart marketing and smart marketing always starts with a thorough reality check.

*** Why Google is winning….

By keeping a scrappy “I don’t know, let me test it” attitude, Google has accomplished the impossible.

In just a few short years, they became a more important Internet resource than Yahoo…a more promising software company than Microsoft…and a bigger media company than all the TV networks combined.

But their most impressive feature is that they’ve managed to stay reality-based.

They still test every new business idea…

And just like the leanest and meanest bootstrap Internet entrepreneur, they test and re-test all their landing pages and opt-ins to make sure they’re getting maximum efficiency from all their sales processes.

This year Google will be back at the System Seminar sharing with us exactly how they get their spectacular results.

http://www.thesystemblog.com/2009/02/trevor-claiborne.html

*** Available right now – free

Google’s expert, Trevor Claiborne has the perfect background for showing us how to waltz with the 800 pound gorilla…and how to use the very same business building methods they’ve used to achieve their spectacular success.

As we do before every System Seminar, I sat down with Trevor for an in-depth interview about what he does and how he does it.

I record these interviews and make them available to the people who’ve already registered for this year’s seminar.

You’re welcome to listen in too as my guest…

Details:

http://www.thesystemblog.com/2009/02/trevor-claiborne.html

Enjoy!

Ken McCarthy
The System Seminar

[email with the subject: Why Google is winning and how you can too]

*IMNewsWatch would like to thank Ken McCarthy for granting permission to reprint this email.

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