Kabir Bedi’s latest article is titled “Importance Of Competitor Research For Search Engine Optimization”. [Article]


Kabir Bedi’s latest article:

Importance Of Competitor Research For Search Engine Optimization

Search engine optimization is the process of optimizing a website and making it rank well in the search engine results pages (SERPs). When you are a new business, there are bound to be established and powerful names in your particular industry already. For you to succeed in the market, it is necessary you be better than your competitors. Only if you beat your competition and make your website appear higher than their websites can you seek to taste online success. Otherwise you would just be another unknown name in the industry. To rank better than your competitors, you will first need to reach their level and do what they do well. Next, you will need to slightly better the procedures to steer ahead. Here are some tips to do the same.

Identify your Competitors

Enter the keywords and key phrases that you have determined for your website in the search engines and note the results. The websites who rank well for your chosen keywords are your competitors. Examine their websites closely and look for other keywords that they have choses. This would help broaden your reach and identify key areas of competition.

Check their Backlinks

Perform a backlink search for all the competitor websites and see where they acquire their backlinks from. Try to contact these points and get backlinks for your website as well. You would not be able to score well with all the points because your competitors might be established names in the industry. However, it is a good point to start your search engine optimization process from.

Scan the Content of your Competitors’ websites

Thoroughly examine the contents of the web pages of your competitors website and note the following points.

Number of pages on the website

Number of words on the web page that you are competing with

Internal link structure of the website

The number of pages on the website and the number of words on the web pages will give you an idea about how much content you need to load on your website to match theirs. Don’t go by a couple of websites. Rather, look at at least 5-10 well established websites belonging to your industry and look for ideas for your own website. You can acquire some valuable tips about how they made their websites rank well by studying the websites closely.

Look at the Quality of Web Pages

Apart from the number of web pages on the website, look at their quality as well. High-ranking websites not only have search engine friendly content but also user focused content. That is what drives in high volumes of internet traffic that in turn pleases the search engines as well. Its runs into a vicious cycle. Apart from regular website pages like About Us, Products & Services and Contact Us pages, they may also have valuable resources like articles and corresponding blog to provide its online audience with valuable information about the industry. Do the same thing on your website and try to make your articles and blog posts richer than theirs, both in terns of information and keyword density. The quality of your articles will attract heavy traffic and your can acquire natural backlinks.

Kabir Bedi is working as a senior web consultant with LeXolution IT Services, a (http://www.lexolutionit.com/)website design company India that offers a range of web page design in addition to regular (http://www.lexolutionit.com/services.php)website design and development services and search engine optmization services.

*This news post was submitted by Kabir Bedi’.

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