‘Thanks For Your Participation’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Thanks For Your Participation” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 3/16/09: Thanks For Your Participation

You may not have realized it, but you’ve helped Clayton a lot over the past year — and NOT just by remaining loyal Total Package subscribers or buying products from our Online Store

Nope. You’ve actually helped Clayton exorcise some demons … and reach a very important decision about what the future holds in store. So in Monday’s issue, he pulls back the curtain and offers a sneak peek at what’s to come.

And while he’s at it, he also reveals why polls and focus groups may be the best way ever invented to spring to the worst conclusions about what your prospect wants … and shares the ONLY way to get the answers that will actually rocket your response!

Read more …

Tuesday, 3/17/09: The Secret Of How To Sell Everything

In Tuesday’s Total Package, the one and only Gary Bencivenga made a special announcement — and believe me, it’s one you definitely don’t want to miss.

Plus, he shared what might just be his most powerful secret of all time — one so simple, and so effective, it works no matter what business you are in.

Best of all, Gary doesn’t just tell you what it is. He breaks it down … shows you why this secret works so well … and how you can use it to rocket your own response rates!

Read more …

Wednesday, 3/18/09: A True American Hero

On Wednesday, Daniel Levis responded to some of the comments he received about last week’s issue, when he told us to stop whining about the economy and start taking responsibility for our own actions.

But he didn’t stop there. He defends his points — with nothing less than the inspiring story of a true American hero … someone who overcame incredible odds to find success, wealth, and happiness — while living in a shanty town during the Great Depression.

Read more …

Thursday, 3/12/09: Great Moments In Advertising, Part 5 — John Caples Explains It All

Thursday, we brought you the fifth and final installment of one of Clayton’s most popular series. And boy, does he wrap it up in style — with timeless tips and tricks from the dean of American copywriters, the legendary John Caples!

As a raw, young copy cub, Caples penned one of the most successful, most recognized, and most-respected advertisements ever written. But Clayton doesn’t just tell you how it happened … he also breaks it down into a simple 7-step system you can use every day.

Plus, he shares with you 71 of Caples’ most powerful response-boosting secrets!

Read more …

Friday, 3/20/09: How About a 75% Open Rate With Them Apples?

Yesterday, Troy White took us all to task for nit-picking each other’s comments in the blog … well, not really. But he DID show us how that same time and energy could be used to ensure the success of our businesses.

Plus, he reveals two “forgotten” — and surprisingly effective — media you can use to reach your prospects on a deeper, more personal level … pull in open rates of 75% or higher … and enjoy longer-lasting and more profitable customer relationships …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review