‘When the Going Gets Tough, the Tough Go Gambling’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “When the Going Gets Tough, the Tough Go Gambling” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 3/23/09: When the Going Gets Tough, the Tough Go Gambling

On Monday, Clayton finally came clean about his mysterious absence from the blog last week — and admitted to kidnapping me last week and “dragging” me to Biloxi, Mississippi for a week of R&R at the Beau Rivage Resort and Casino.

So to make up for it, Clayton spent this week answering your questions about copywriting and marketing. And boy, did they come in hard and fast!

Read more …

Tuesday, 3/24/09: What the Latest Shift in Search Engine Rankings Means for Your Site

Sometimes, search engines can be more aggravating than a teenager on a sugar-high asking for the keys to your brand new car. Just when you think you’ve got a handle on what search engines want from your site, they go and change the rules!

Fortunately, guest editor and search engine marketing specialist Edwin Huertas is on the case — and he’s ready to spill the beans on:

The latest scoop on SEO — and why it could make a huge difference in your website’s rankings …
Seven criteria search engines will soon use to score your site — if they aren’t already doing so …
What YOU can do about the new ranking rules — by employing a simple three-word mantra that will always have the final say with the search engines …
… And much more!

Read more …

Wednesday, 3/25/09: Ten Winning Headline Formulas

Your headline is one of the most important pieces of copy in any promotion. A strong one can explode your sales many times over, while a weak one can send your sales plummeting right through the floorboards …

So in Wednesday’s Total Package, Daniel Levis takes a hard look at what makes a great headline. Including:

Ten Winning Headline Formulas to ramp up your next promotion …
The two key elements almost all headlines have in common …
How to give your headline even more attention-grabbing intensity …

Read more …

Thursday, 3/26/09: Squib Moves: The Five Most Common Blunders My Copy Cubs Make — And How to Avoid Each One

As you know, we’re in the process of hiring some new copy cubs. So in honor of our former copy cubs … and to hopefully shorten the learning curve of those we’re about to hire …

Clayton shares with you the five most common copy cub blunders — and how to avoid each one — in Thursday’s Total Package.

Read more …

Friday, 3/27/09: Cash Cow Secrets From Those Darn Canucks

Troy White is on the road this week. But before he left, he searched the Total Package archives and found one of his best articles for you.

And is it a good one! Inside, Troy shares with you:

â–º Branding 101: How you can build your own success story with these tricks stolen right from the playbook of the Canadian Beavers …

â–º Hokey-Pokey Profits: How one of Canada’s most creative and innovative retailers started by mailing hand-written letters … and grew to become a quarter-billion dollar empire …

â–º Direct Mail vs. Print: Proven ways to break through the clutter and get your message in front of your prospect …

â–º Segmentation for Success: How Canada’s largest outdoor sporting goods chain controls costs — while growing its list by 200,000 names a year — each one a paid customer!

â–º Testing, Testing, Testing: What to test … how to test … and why the Number One rule of Direct Response is still the only rule you never want to break …

And, of course, plenty of action items you can start using — today!

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review