‘Want a Better ROI? Improve Your MOI!’ by Debra Ellis

Debra Ellis’ latest blog post is titled “Want a Better ROI? Improve Your MOI!” [Blog]

Debra Ellis’ latest blog post:

Want a Better ROI? Improve Your MOI!

Debra says, “If you had 90 days to improve your companys return on investment (ROI), where would you start? Reducing costs is usually the first thought, followed quickly by increasing sales. Both are good short-term solutions. If you want to make a long-term difference, integrate your marketing and operations departments.

Marketing and operations integration (MOI) is one of the hardest challenges any company faces. The tribal feud between the departments crosses channels, divisions, and generations. The “us” and “them” mentality has been around so long that it is inbred into even the best companies”.

Want a Better ROI? Improve Your MOI!

*This news post was submitted by Debra Ellis.