Kabir Bedi’s latest article is titled “Improve The Conversion Rates Of Your E-Commerce Website”. [Article]


Kabir Bedi’s latest article:

Improve The Conversion Rates Of Your E-Commerce Website

E-commerce websites thrive on online sales and subsequent profits. The success of an e-commerce website depends on its ability to convert visitors and potential customers into actual customers who add revenue to the website. And to make your website realize its sales potential and achieve efficient conversion rates, you need to examine the crucial factors and keep track of the key numbers.

Here are some factors that determine the conversion rates of your e-commerce website.

Unique Visitors – The number of people who visit your website regardless of the number of times they do so. If a person A visits your website ten times a day, it may account for many page views but the number of unique visitors is only 1.

Transactions – The number of transactions i.e. purchase/sales/hiring etc. that happens on the website. This number excludes customers who visit the website but place their orders via telephone.

Average Order Value – The average amount of money you receive on all your transactions.

Total Sales Volume – Total money earned through all the sales and transactions on your website.

Conversion Rate – The percentage of website visitors who place an order or make a purchase.

Increasing the Conversion Rates

If you want to improve the conversion rates of your website, you first need to examine all the concerned factors and then improvise on each of them. Here are some tools and features that you’ll need to increase conversions.

Numbers Tracking Tool

One of the best and most efficient tools to track the numbers of your website is Google Analytics, a free, full-featured analytics application by Google. Integrate your website with Google Analytics so that you can keep track of all the number figures concerning your website and use them to improvise the website performance.

Data Analysis

All the data and information that you acquire through the analytics application need to be used and analyzed further. You wouldn’t need to engage yourself in any high level statistics but you would have to analyze and evaluate the key numbers provided by the analytics application on regular basis. With time and experience, you can try to analyze more complex data.

Act on the Data

When you have access to crucial data and key numbers, you need to evaluate them appropriately and employ them to good use in order to enhance your website performance. As per the information, you can add or change the pages of your website in order to adjust its presentation. Also, you can engage in certain SEO marketing tactics and commit to Pay Per Click ad campaigns where you can try out different advertising copies and key phrases. This would help you determine what works best for your website. And most importantly, you can improvise upon the search engine optimization to attract more visitor traffic towards your website.

Increasing the Sales on the Website

Once you have all the determining factors and facts and figures concerning the same, it is time to get to work and seek to increase the sales on your website. This is how the conversion rate will go up. Here are two by which you can achieve the same.

Same Visitors, More Orders

This method aims to garner more number of orders from the same number of visitors by enhancing the user experience on the website. Conduct a thorough examination of your website and asses the shopping experience and usability. Once you do this, work to enhance the website.

Make the message of the website more focused and prominent

Enhance the usability of the website

Make sure it performs well against its competition

More Orders Per Visits

This method aims to encourage customers to purchase more on each visit. This increases the average order size and further increases the revenue of the website. Here are some efficient ways to so the same.

Offer discounts to the visitors on purchase of a certain amount

Offer free shipping over a certain order size

Suggest products that complement the ones that they purchase so they are prompted to buy more.

Kabir Bedi is working as a senior web consultant with LeXolution IT Services, a website development company that offers a range of web feature services in addition to regular website design and development services and search engine optmization services.

*This news post was submitted by Kabir Bedi.

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